You’ll often see this font on movie posters and book covers.Īnd if you’re still struggling to imagine what this font looks like for commercial purposes, I’ll just say that the Sex and The City famous pink poster with sequences has the name of the movie written in Trajan font. The font is inspired by Roman square capitals, which gives it a monumental look. Trajan is a serif typeface created in 1989 by Carol Twombly for Adobe. Here are the five best serif fonts for ads: 1. In advertising, serif fonts are mainly used for logos and shorter messages. To help you get a clearer picture of what serif fonts look like, I’ll just say that the most well-known example of serif fonts is Times New Roman. The biggest difference between these two font categories is that serif fonts contain decorative strokes on the letters’ ends and edges, unlike Sans serifs.Īs the name suggests, sans serif fonts don’t have this stroke at the end of the letters and portray a cleaner and more modern look.īecause of the strokes on the ends and edges of the letters, serif fonts often look more elegant and traditional.
Whether trying to paint a more romantic or bold picture, you’ll first look at which font category is best for your message.
